No visit to Naples is complete without a pit stop for pizza, especially now that the Neapolitan art of pizzaiuolo (pizza twirling) has joined UNESCO’s list of Intangible Cultural Heritage. Our Napoli walk calls in on some of the best pizza makers in the city.

Pasquale the Number Man is one of the last of his kind in Naples, and his colorful, hand-painted signs can be seen adorning the goods of vendors throughout our walk in the city. 

The Neapolitan pastry landscape is dominated by three sweet treats: sfogliatella, a shell-shaped pastry with a variety of fillings; pastiera, a type of tart flavored with orange flower water and most commonly served at Easter; and babà, a small yeast cake soaked in a liquor syrup. The first two cakes were born and raised in Naples, thanks to the gifted pastry-making skills of the nuns and monks in the Neapolitan convents. But babàs, although considered by many Neapolitans to be homegrown, are not, in fact, an indigenous sweet – our beloved baba was imported from France, where they were invented by a Polish gourmet.

His name is Pasquale De Stefano, but everyone knows him as Pasquale ‘o nummararo, “the number man.” In this era of plotters and laser printers, De Stefano continues to hand-paint his signs, using ancient paintbrushes on wooden boards, which are then planted in the baskets of all Neapolitan fruit sellers. And even the wooden signposts are still cut by hand. In 65 years of work he has by now created tens of thousands of signs advertising the prices of apples (€0.99) or peaches (3 kg for €2). They can be small or large, on canvas or on wood, promising a “special offer” or “great value.” Sometimes Pasquale’s signs will feature a more pointed message: “Whoever touches the fruit will be touched by the fruit seller,” is one that comes to mind.

Pizza, as you might already know, was born in Naples. What you might not know is that in Naples, fried pizza existed before baked pizza. And although Neapolitans have raised pizzamaking in the oven to an art form, their skill at turning out fried pizza is even greater. As with so many local specialties in this city, it’s hard to say who makes the best fried pizza here; there are improvised pizzerias in every corner of Naples, street vendors that make a really good pie. There’s a saying here, voce e’ popolo, voce e’ dio (the Neapolitan version of vox populi vox dei), which means that something is certain – there’s no doubt. And that applies to Masardona's pizza being one of the best in the city.

We caught these sisters enjoying Naples' famous pizza alongside a cold Peroni. Such simple yet brilliant delicacies can be sampled on our culinary walk in the city. 

The rustic Neapolitan tarallo, made of 'nzogna (lard), pepper and toasted almonds, is a true delicacy. It can be considered the first popular snack in Naples, a bite that combines the punch of black pepper with the sweetness of almonds, the whole united by lard. It’s a dangerous combination for the waistline, that’s for sure. Taralli are offered to celebrate a new home, shared with friends during soccer matches, enjoyed with one’s significant other on the rocky shore, given to guests at parties, taken aboard boats (it’s the very height of yuppiness to eat them accompanied by iced spumante while out at sea). Until a few years ago, taralli were sold by tarallers, roving vendors who carried a basket full of taralli on their heads.

In past centuries, ones of economic hardship, Neapolitans’ ancestors feasted only during religious holidays. It was easier then to distinguish the piatti delle feste, feasting foods, by their richness and variety. In these more prosperous times, and with the availability of raw materials throughout the year, these lavish dishes can be prepared or purchased virtually any time, which makes it seem difficult to talk about “festive meals.” However, with the approach of Easter (and Christmas), many Neapolitans, beyond their religious beliefs, are seized by an irresistible desire to return to family traditions and to eat the dishes prepared by their forebears.

It’s Sunday morning at La Pignasecca market in Naples and time is in flux. Picture a Boccioni painting: movement is blurred, there is an inter-penetration of objects, speeding vehicles and sound – a frenetic moment in the Futurists’ imagination. The city rises as engines splutter, traders hustle, klaxons yelp. Santa Maria di Montesanto spews punters out into the marketplace after mass; men peel off, heading home to check on the simmering ragù; groomed teenagers peacock on mopeds as groups of women push in line to pick up their last-minute order of fresh pasta, charcuterie and squid. The church bells chime: it’s lunchtime. Anticipation is in the air.

To make excellent octopus broth, you must first fill a huge pot with water to the brim – at least 20 liters – bring it to a boil, add salt and pepper in industrial quantities and immerse four large octopuses. After 33 minutes (and not one more) of simmering, it’s ready: the octopus has reached the perfect consistency. Yet in Naples there’s a saying, “The octopus cooks in its own water” – a proverb that means that a person needs to get to the truth on his own and in his own time. Lello tells us that what this saying is referring to isn’t actually true, since clearly, an octopus needs much more water than what it comes with to actually cook.

It was a great disappointment for Francesco, owner of this tripe shop in Naples, to learn that the website, Tripadvisor, was not just about entrails. Wouldn’t it be great if it were?

Neapolitan cuisine encompasses such a variety of dishes, ingredients and preparations that sitting down for lunch in Naples is always a feast of smells, tastes, colors and sensations. Menus here are populated by numerous meat dishes and equally many seafood options, and the extraordinary variety of vegetables are complemented by unique dairy products, preserves and sweets steeped in history and quality. Restaurant kitchens know how to be baroque (as demonstrated by menesta maretata, a complex soup that “marries” a variety of vegetables and cuts of meat), sumptuous (as in eggplant parmigiana), or deceptively simple (as in the classic spaghetti aglio e olio, which combines the basic trio of pasta, garlic and oil to great effect).