Why are you seeing colorful, 1960s-era carbonated water siphons everywhere in Barcelona? Because they’re the symbol of our beloved vermut ritual.
The phrase hacer el vermut (literally “to do the vermouth”) in Spain has for decades described not only that delicious beverage, but also any kind of pre-lunch aperitif. But since the end of the 19th century in Barcelona, the vermut ritual – a fresh drink accompanied by tapas composed usually of preserved food, cold cuts, cured or marinated fish or seafood – has been a way to bring people together before meals. Perhaps no one is more responsible for vermouth’s popularity here than Flaminio Mezzalama, the Italian Martini & Rossi representative in Spain, who in the first decade of the 20th century opened two beautiful Art Nouveau vermouth bars, which became hugely popular. Mezzalama died in Torino in 1911, but the fame of vermouth in Catalonia only grew, with local investors putting their money into production of Catalan vermut.